The National Festival for Heritage and Culture is a heritage festival held in the Kingdom of Saudi Arabia since 1405 AH / 1985 AD, attracting many visitors from within and outside the Kingdom.

One of the priorities of the festival's heritage aspect is to highlight various facets of popular heritage, represented by handicrafts and traditional crafts, with the aim of linking them to our contemporary reality and preserving them as one of the festival's main goals, showcasing the human creativity of ancestors who built the nation through generations. Aljaser had an effective participation, focusing on traditional heritage products.